The LaFontaines are set for a busy summer to mark the release of their third album – Junior.
The single Alpha along with a one take video recorded at Park Lane Studios is already out there taking a look at the masculine side of human nature.
Alpha fuses groove-laden backbeats, a suave rap flow reminiscent of Mike Skinner and a gigantic pop chorus and takes male stereotypes as its theme.
The LaFontaines frontman, Kerr Okan, said: “I’ve often struggled with my emotions – anything other than aggression was always seen as a weakness and something that should be locked away. ‘
“Alpha marks the point in my own journey where I realised that there was something real to be gained from embracing the spectrum of emotions – whether you’re male or not.”
The band will embark on a UK headline tour in June to support the release of their new album as well as making appearances at the Reading and Leeds festivals.
The LaFontaines will be playing live at the O2 Institute in Birmingham on June 18.